Advertising Age Article Abstract
How Twittering Critics Brought Down Motrin Mom Campaign
Bloggers Ignite Brush Fire Over Weekend, Forcing J&J to Pull Ads, Issue Apology
NEW YORK (AdAge.com) -- Johnson & Johnson did manage to offend some mothers with an online and print campaign for Motrin that implied moms carry their babies as fashion accessories. But was it a genuine groundswell that felled the effort -- or an alliance of the few, empowered by microblogging service Twitter? ...