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Advertising Age Article Abstract

How Twittering Critics Brought Down Motrin Mom Campaign

Bloggers Ignite Brush Fire Over Weekend, Forcing J&J to Pull Ads, Issue Apology

By: Michael Learmonth
Published: November 17, 2008

NEW YORK (AdAge.com) -- Johnson & Johnson did manage to offend some mothers with an online and print campaign for Motrin that implied moms carry their babies as fashion accessories. But was it a genuine groundswell that felled the effort -- or an alliance of the few, empowered by microblogging service Twitter? ...

Full Article Word count: 1233

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