You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Widgets Are Made for Marketing, So Why Aren't More Advertisers Using Them? Bob Garfield Examines a Tool That Is Cheap, Easy and a Great Expression of the Post-Advertising Age By Bob Garfield, Published on December 01, 2008 16 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.