You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Hey, Magazines, Are You in or Are You out? Time to Step Up and Declare Whether You Still Believe in Publishing By Simon Dumenco, Published on November 24, 2008 10 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.