You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

AT&T's iJustine Web Series Doesn't Exactly Go Viral

YouTube Stars as Spokesmodels May not Be Such a Great Idea After All

By Michael Learmonth, Published on November 24, 2008 17

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.