Advertising Age Article Abstract
MTV Returning to Washington
Youth Activism Inspires 'Be the Change Inaugural Ball'
WASHINGTON, D.C. (AdAge.com) -- The Democrats are returning to Washington. Now MTV is trying to take back its place in the sun at the presidential inauguration. Sixteen years after MTV's live broadcast of the "Rock 'N Roll Inaugural Ball" for Bill Clinton, MTV is planning a return engagement for the Jan. 20 inauguration of Barack Obama. ...