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Advertising Age Article Abstract

Marketers Push for Mobile Tuesday as the New Black Friday

McDonald's, Finish Line, RedTag Will Try to Stimulate Post-Thanksgiving Purchases With Phone Coupons

By: Natalie Zmuda
Published: December 01, 2008

NEW YORK (AdAge.com) -- Black friday and Cyber Monday have become retail mainstays, but Mobile Tuesday? Recent economic woes have eliminated many marketers' ability to invest in emerging media. Still, aggressive mobile-marketing firms and major retailers are introducing programs meant to entice wary consumers this holiday season. One such program is the attempt to create yet another shopping holiday, Mobile Tuesday. ...

Full Article Word count: 626

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