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Advertising Age Article Abstract

TD Bank Promises Name Is All It's Changing

Local Institutions Work to Reassure Customers in Shaky Times

By: Beth Snyder Bulik
Published: December 01, 2008

YORK, Pa. (AdAge.com) -- Regis philbin is like a lot of people: He doesn't like change. Though Mr. Philbin is playing a part in commercials for TD Bank in which he purports to be dismayed by its merger with Commerce Bank, he's emblematic of consumers in this era of financial churn. And that's why TD -- and other local banks -- are reaching out to them. ...

Full Article Word count: 737

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