Advertising Age Article Abstract
TD Bank Promises Name Is All It's Changing
Local Institutions Work to Reassure Customers in Shaky Times
YORK, Pa. (AdAge.com) -- Regis philbin is like a lot of people: He doesn't like change. Though Mr. Philbin is playing a part in commercials for TD Bank in which he purports to be dismayed by its merger with Commerce Bank, he's emblematic of consumers in this era of financial churn. And that's why TD -- and other local banks -- are reaching out to them. ...