Advertising Age Article Abstract
If GM Has a Brand, It's General Misery
Company Has Eight Brands, but No Brand Messaging
In 2007, the U.S. automobile industry spent $4.6 billion on advertising. That's 3.3% of total U.S advertising spending and 5.9% of total U.S. network TV spending. For all that money, you might think the U.S. automobile industry would have done a lot of brand building. I wonder. ...