Advertising Age Article Abstract
Steven Van Zandt: IMG Deal Gets Him From Rocker to Marketer
Q&A: E-Streeter, Actor, DJ Talks About Managing His Diverse Personas and Charity Work
NEW YORK (AdAge.com) -- Rocker, actor, DJ Steven Van Zandt signed with IMG for an exclusive worldwide marketing pact, expected to include everything from endorsements and integrated radio deals to philanthropy. He recently spoke with Madison & Vine about his deal, his thoughts on becoming an ad pitchman for the first time and why Silvio Dante is definitely not sleeping with the fishes. ...