You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Steven Van Zandt: IMG Deal Gets Him From Rocker to Marketer Q&A: E-Streeter, Actor, DJ Talks About Managing His Diverse Personas and Charity Work By Andrew Hampp, Published on December 04, 2008 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.