You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract IAB CEO Rants Against Audience-Measurement Complexity 3 Minute Ad Age, Dec. 9, 2008 By Hoag Levins, Published on December 09, 2008 5 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.