You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Are Auto Shows Worthwhile? Marketers Should Run Show Booths Like an NBA Zone Defense, Says Wunderman's Bryce Whitwam in Shanghai By Bryce Whitwam, Published on December 10, 2008 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.