Advertising Age Article Abstract
Ogilvy Won't Handle Wachovia After All
Bank Has Bypassed Agency in Favor of DDB Following Merger Limbo
NEW YORK (AdAge.com) -- It's final: Ogilvy & Mather isn't going to work for Wachovia. Wachovia in September handed its marketing account to a WPP Group team led by Ogilvy after a lengthy pitch. But the celebration was short-lived: Just days after the win came news that the Charlotte, N.C.-based bank would merge with Citibank. That merger was later scrapped in favor of a marriage with Wells Fargo, but Wachovia in the interim "paused the finalization" of its contract with Ogilvy. What's finally transpired, though, is that the shop has been bypassed in favor of Omnicom Group's DDB, executives familiar with the matter said. ...