You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract 'Recession-Proof' P&G Aims to Renegotiate Media Spending Globally With Sales Growth Down and Market Share Flat, CPG Giant Looks to Cut Costs By Jack Neff, Published on December 11, 2008 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.