Advertising Age Article Abstract
'Recession-Proof' P&G Aims to Renegotiate Media Spending Globally
With Sales Growth Down and Market Share Flat, CPG Giant Looks to Cut Costs
NEW YORK (AdAge.com) -- With its organic sales growth falling below its target this quarter for the first time in years, Procter & Gamble Co. is looking to get more aggressive in cost cutting, particularly on the media front, Chairman-CEO A.G. Lafley said at an analyst conference today. ...