Advertising Age Article Abstract
Mountain Dew Sets Its Sights on Video-Game Market
Collaboration with Spike TV Will Spotlight Trials and Tribulations of Independent Gamers
NEW YORK (AdAge.com) -- Dec. 13 marks the premiere of Mountain Dew's new 30-minute TV special, "The Next Great Game Gods," a co-production with Viacom's Spike TV, spotlighting the international trials and tribulations of the most noteworthy independent gamers in the U.S. and Japan. ...