Advertising Age Article Abstract
Walmart's Revivals of AC/DC, Others Are Reviving Music Industry
Exclusive Deals With Bands Have Created Successful New Business Model
NEW YORK (AdAge.com) -- It's only fitting that Walmart, the retailer that brought back Faded Glory jeans as a house brand in the 1990s, has also helped revive the Eagles, Journey and AC/DC more recently by launching their new albums as exclusives. But while the apparel deal didn't transform the industry, at Walmart and beyond, the music deals are doing just that. ...