Advertising Age Article Abstract
Pepsi Embraces 'Optimistic' Millennials in New TBWA Work
Survey of Youthful Consumers Influencing Campaign That Could Break on Super Bowl
NEW YORK (AdAge.com) -- Curious about PepsiCo's first big campaign post-BBDO? Well, here's a clue: Generation Optimistic. Influencing the final campaignis a survey of consumers that found Millennials, those born between 1980 and 1990, are particularly hopeful about the future, with 95% agreeing that it is important to maintain a positive outlook on life. ...