You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Pepsi Embraces 'Optimistic' Millennials in New TBWA Work Survey of Youthful Consumers Influencing Campaign That Could Break on Super Bowl By Natalie Zmuda, Published on December 11, 2008 6 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.