Advertising Age Article Abstract
The Eyes Have It: Mascara Sales on the Rise in Recession
Making Up for Weakness In Other Cosmetics As Brands Battle It Out for Biggest Lash-Maker
BATAVIA, Ohio (AdAge.com) -- When Oprah Winfrey said during Barack Obama's acceptance speech, "I cried my eyelashes off," it was a sign of the times in more ways than one.Forget the lipstick indicator, which is Estee Lauder Chairman Leonard Lauder's contrarian signal that when lipstick sales go up, the economy is going down: Big eyelashes are the big thing this recession. ...