Advertising Age Article Abstract
NEW YORK (AdAge.com) -- If the web's Long Tail can unite a Dokken fan with a tattered 1983 set list, why can't it provide a local sponsor for a hair-metal-tribute-band tour? Leverage Agency's new platform Sponsor Pitch aims to make the process of linking brands with properties open, easy and cheap enough to accommodate partnerships of every size, so everyone from Dokken to doppelgangers such as Rokken can find funding. ...
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