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Advertising Age Article Abstract

Special K Kicks Off 'Wake-Up Call' in Times Square

Digital Push Appeals to Consumers With New Year's Weight Goals

By: Emily Bryson York
Published: December 22, 2008

CHICAGO (AdAge.com) -- Even as the ball drops at Times Square and millions down champagne and greasy party food, Kellogg's Special K will be reminding revelers it's time to diet. ...

Full Article Word count: 461

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