You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract NHL Partners With Winery to Promote Winter Classic Shield Logo Will Appear on Limited-Edition Bottles of Miner Family Wines By Jeremy Mullman, Published on December 31, 2008 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.