You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Lay's Aims to Improve Its Chips' Image Campaign Fights Claims That Product Is Overprocessed, Emphasizes Freshness By Emily Bryson York, Published on January 08, 2009 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.