Advertising Age Article Abstract
Does a $3M Super Bowl Ad Make Sense in a Recession?
Big-Game Buys That Strike the Right Tone, Avoid Bravado Will Pay Off for Marketers
Three million dollars for a 30-second TV spot seems ostentatious when times are good. For marketers and consumers alike, it appears almost reprehensible when people talk in the currency of economic doom and gloom. ...