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Advertising Age Article Abstract

Does a $3M Super Bowl Ad Make Sense in a Recession?

Big-Game Buys That Strike the Right Tone, Avoid Bravado Will Pay Off for Marketers

By: Tim Calkins
Published: January 12, 2009

Three million dollars for a 30-second TV spot seems ostentatious when times are good. For marketers and consumers alike, it appears almost reprehensible when people talk in the currency of economic doom and gloom. ...

Full Article Word count: 1140

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