Advertising Age Article Abstract
Extinction, Innovation and the Sad Future of Iceberg Lettuce
A Chat With a Futurist Reveals Trends That Will Affect the World of Marketing
Usually when you think about the future, you imagine all the cool new stuff we'll be using (or at least trying to use, before we go hunting for a low-tech, highly efficient sledgehammer). But as futurist Richard Watson likes to point out: The future is also about things becoming extinct. ...