Advertising Age Article Abstract
Will Oprah Bring Down Blue Corn Chips?
Talk-Show Queen Pins Weight Gain Partly on Ostensibly Healthful Snack
CHICAGO (AdAge.com) -- An endorsement from Oprah Winfrey can make even a fledgling product a household name. But what if the daytime-talk-show empress turns on one? Hain Celestial and other makers of blue corn chips may find themselves in an inadvertent field test in the coming months. Kicking off her 2009 season this week, Ms. Winfrey, who has connected with millions of American women with her struggles to control her weight, announced that she has gained 40 pounds. She blamed a thyroid condition, lack of exercise and the ostensibly healthful snack. ...