Advertising Age Article Abstract
Group M Forms Dedicated Mobile Unit
WPP's Kinetic Re-brands as Joule
NEW YORK (AdAge.com) -- Around this time every year, the same industry rallying cry can be heard: This will be the year mobile marketing finally breaks out. But for WPP Group and a host of clients, 2008 finally was that year. Or at least the year mobile went from being a possibility to a permanent part of some brands' integrated media strategy. ...