You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract NBC Still Has About 10% of Its Time to Sell in Super Bowl Buyers Expect Sales to Wrap After Weekend Games Determine Match Up By Brian Steinberg, Published on January 14, 2009 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.