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Advertising Age Article Abstract

NBC Still Has About 10% of Its Time to Sell in Super Bowl

Buyers Expect Sales to Wrap After Weekend Games Determine Match Up

By: Brian Steinberg
Published: January 14, 2009

NEW YORK (AdAge.com) -- Although demand for ad time in the Super Bowl had cooled somewhat along with the economy, media buyers are predicting activity for the last parcel of inventory should ramp up heavily next week after advertisers learn which teams will make it to the gridiron classic. ...

Full Article Word count: 730

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