You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why I Don't Read 90% of the E-mail I Get And Yet Marketers Keep Making the Same Two Mistakes By B.L. Ochman, Published on January 15, 2009 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.