Advertising Age Article Abstract
'Organic Beauty' Sees a Niche Others Left
New Title to Focus on Eco-Friendly Personal Care
NEW YORK (AdAge.com) -- It's a relatively rare development in the magazine world these days: the launch of a new title. But Sovereign/Homestead is standing confidently by its new bimonthly title, Organic Beauty. Publisher Diane Hintz said the publication fills an unmet need in the magazine industry, appealing to affluent and educated women seeking eco-friendly beauty products. ...