Advertising Age Article Abstract
Pepsi, Coke Try to Outdo Each Other With Rays of Sunshine
Happiness Becomes Front for Warring Cola Giants in a Dismal Economy
NEW YORK (AdAge.com) -- The latest wrinkle in the cola wars: the battle of the upbeat. Pepsi now boasts a series of smiling logos, and a new tagline, "Every generation refreshes the world," was set to roll out over the weekend. Coca-Cola, meanwhile, is poised to launch a campaign, "Open happiness," that will replace its "Coke side of life" -- which is, naturally, the bright side. ...