Advertising Age Article Abstract
Apple Puts Coal in Stocking for Would-Be IPhone Gifters
Requirement That Owners Must Sign Contract May Have Cost Company $80 Million in Holiday Sales
SAN FRANCISCO (AdAge.com) -- Simply put, it's impossible to surprise someone with an iPhone. To get one, the owner must appear in person and sign a two-year contract with a wireless carrier (in this case, AT&T). That restriction likely cost Apple a lot of potential revenue -- according to one estimate, $80 million in missed holiday sales. ...