Advertising Age Article Abstract
How We Watched the Inauguration
Obama's Swearing in by Stream, by Air, by Tweet
NEW YORK (AdAge.com) -- By the time final numbers are crunched Wednesday morning, President Barack Obama's inauguration likely will have been watched by more people and on more platforms than virtually any other televised event in U.S. history -- including the Super Bowl. This year's biggest winner: the web, with cable news, social networks and even sports leagues capturing a record share of viewers tuning in and live-blogging online throughout the afternoon. ...