Advertising Age Article Abstract
How Inauguration Day Ratings Broke Down for TV, Online
NBC News and MSNBC Lead With 10 Million Unique Users on the Web
NEW YORK (AdAge.com) -- Inauguration Day was a big win for new media, with nearly 40 million unique visitors watching streaming coverage online throughout the day on current events and global news web sites, according to Nielsen Online. That's more than the combined 37.8 million Americans who watched the inauguration on TV throughout the day from 10 a.m. to 5 p.m., making it the second-most-watched inauguration after Ronald Reagan's in 1981, according to Nielsen Media Research. ...