You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract How Inauguration Day Ratings Broke Down for TV, Online NBC News and MSNBC Lead With 10 Million Unique Users on the Web By Andrew Hampp, Published on January 22, 2009 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.