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Advertising Age Article Abstract

What's in a (Good) Product Name? Sales

Cellphone Study Finds 'Cognitive' Monikers Work; Numerics Flop

By: Beth Snyder Bulik
Published: February 02, 2009

YORK, Pa. (AdAge.com) -- Can a clever product name translate to market share? And can an unpopular name sink it? Researchers at Strategic Naming Development say yes. ...

Full Article Word count: 671

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