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Advertising Age Article Abstract

Prices Keep Package Goods Afloat

Consumers Splurge on Some Costlier Products Even as They Cut Expenses

By: Jack Neff
Published: February 02, 2009

BATAVIA, Ohio (AdAge.com) -- Package-goods sales are holding up well in some surprising places despite a downturn that's cut broadly into volumes and ad spending by key players. ...

Full Article Word count: 723

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