News

Advertising Age Article Abstract

What an Oscar Nod Can Bring to the Box Office

'The Reader' Saw Ticket Sales Soar 238% in the Day After Its Nomination

By: Claude Brodesser-akner
Published: February 02, 2009

LOS ANGELES (AdAge.com) -- The major studios traditionally spend an average of $15 million to $20 million on Academy Awards marketing, yet best-picture nominations boost box office by $13 million, on average. Clearly the math doesn't add up -- unless you're a graduate of the Harvey Weinstein school of marketing. ...

Full Article Word count: 832

Become an Ad Age Subscriber

Ad Age is committed to providing you with industry news and information you need to succeed. That's why we are pleased to offer our readers 7 free articles and blogs at no charge. You have reached your 8th article. We invite you to subscribe so you can finish this article, and get uninterrupted service and access to special offers.

SUBSCRIBE NOW LOGIN
Corporate Subscriptions or Site Licenses are also available.

For questions, comments or other service issues, please contact our Customer Service Department at 1-313-446-0450.