Advertising Age Article Abstract
What an Oscar Nod Can Bring to the Box Office
'The Reader' Saw Ticket Sales Soar 238% in the Day After Its Nomination
LOS ANGELES (AdAge.com) -- The major studios traditionally spend an average of $15 million to $20 million on Academy Awards marketing, yet best-picture nominations boost box office by $13 million, on average. Clearly the math doesn't add up -- unless you're a graduate of the Harvey Weinstein school of marketing. ...