Advertising Age Article Abstract
How to Get a Brand on NBC's 'Today' for Nothing
Instead of Spending Tens of Thousands on a 30-second Ad, Just Stand Outside With a Sign
NEW YORK (AdAge.com) -- Most marketers looking to get their messages out by using NBC's popular morning-news program, "Today," figure they'll need to spend tens of thousands of dollars for a 30-second spot. But standing outside with a sign or costume works too. ...