You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract How to Get a Brand on NBC's 'Today' for Nothing Instead of Spending Tens of Thousands on a 30-second Ad, Just Stand Outside With a Sign By Brian Steinberg, Published on February 02, 2009 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.