You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract How You Can Stay in Control of Your Brand's Reputation Even If You've Done Nothing Wrong, One Nasty Complaint Can Taint Your Name By Keith Goldberg, Published on February 09, 2009 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.