Advertising Age Article Abstract
Mobile Effort Gets More to Say 'I Can' Purchase a Porsche
Phone Campaign Outperformed Carmarker's Wider Push to Convince Potential Buyers of Its Affordability
SAN FRANCISCO (AdAge.com) -- In just a 4-month-long pilot run, mobile outperformed Porsche's wider campaign to convince buyers it wasn't just an unaffordable icon. ...