You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract 'Breathtaking' Is One Word for Purported Arnell Pepsi Doc Mad Ave Buzzing About the Deep Thinking That Supposedly Went Into Brand Logo Redesign By Rupal Parekh, Published on February 11, 2009 28 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.