Advertising Age Article Abstract
Making Marketing as Creative as Its Games
Activision Brings on Brad Jakeman to Engage Broad Consumer Base
YORK, Pa. (AdAge.com) -- By his own account, Brad Jakeman isn't much of a video gamer. So you might not guess that he was recently appointed to oversee all marketing for video-game giant Activision Publishing. But in fact, Mr. Jakeman said the newly created role of chief creative officer is right up his alley. ...