Advertising Age Article Abstract
FTC to Marketers: Self-Regulate Behavioral Targeting
Questions Persist About Details and Enforcement of Agency's Online-Privacy Guidelines
WASHINGTON (AdAge.com) -- The Federal Trade Commission seemed to give a major victory to marketers today when it confirmed it will let them self-regulate behavioral-marketing privacy issues in cyberspace, rather than introduce government regulation. It also narrowed the scope of advertising that will face regulation. ...