Advertising Age Article Abstract
When Will This End?
The List of Those Cutting Marketing Budgets Reads Like a Roll Call of the Top Advertisers. Worse Still, No One Expects It to Get Better Anytime Soon
NEW YORK (AdAge.com) -- Last week, the ANA released new findings showing that 71% of marketers have slashed ad budgets since last summer; 77% plan to slash media spending; 72% are reducing production costs; and 68% are asking agencies to rejigger (read: cut) their fees. ...