Advertising Age Article Abstract
RDA Defies Housing Market With New Shelter Title
Fresh Home to Repurpose Content from Australian Magazine
NEW YORK (AdAge.com) -- Reader's Digest Association has already introduced one new magazine into the teeth of recession this year, a quarterly called Purpose Driven Connection, part of a platform built around the Rev. Rick Warren. Now the company is preparing an encore: a home-improvement magazine called Fresh Home that will arrive on Feb. 27, in the midst of a housing meltdown. ...