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Advertising Age Article Abstract

Behind the Scenes of the McFlurry-'30 Rock' Deal That Wasn't

Scene in NBC Show Was Not Paid Placement After All

By: Brian Steinberg
Published: February 18, 2009

We here at Adages, for once, actually picked up the phone and made a few calls! As it turns out, the McDonald's inclusion was really part of "30 Rock's" script; McDonald's didn't pay for it, according to Jennifer Lane Landolt, director-entertainment alliances for McDonald's. ...

Full Article Word count: 589

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