Advertising Age Article Abstract
Behind the Scenes of the McFlurry-'30 Rock' Deal That Wasn't
Scene in NBC Show Was Not Paid Placement After All
We here at Adages, for once, actually picked up the phone and made a few calls! As it turns out, the McDonald's inclusion was really part of "30 Rock's" script; McDonald's didn't pay for it, according to Jennifer Lane Landolt, director-entertainment alliances for McDonald's. ...