You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Food Marketers Take Safer Course in Recession Kraft, General Mills, Campbell Roll out Fewer New Products in Favor of Line Extensions By Emily Bryson York, Published on February 18, 2009 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.