Advertising Age Article Abstract
What Is the Best Book Ever Written on Marketing or Media?
Here Are Ad Age's Picks; Let Us Know Yours By Commenting Below
We want to know the best book you've ever read on media and marketing. No rules. We'd rather you didn't vote twice, or vote for yourself, but we're not going to fight over it. Nor are we going to tell you what constitutes a book on media or marketing -- that would kind of defeat the point of asking you in the first place. We will, however, tally up and publish the results next week in an effort to create a list of the best marketing and media books of all time. ...