Advertising Age Article Abstract
Despite Pressure to Shed Search, Yahoo Ties It to Display
Buyers: Plan to 'Retarget' Display Ads to Users' Queries Could Lead to More Clicks, Sales
ORLANDO, Fla. (AdAge.com) -- For the past year, Wall Street has clamored for Yahoo to do something about its search business, a distant No. 2 to Google. But Madison Avenue hasn't been so sure that's a good idea. And now Yahoo is working to bind its search business more tightly to its market-leading display-ad business. ...