Advertising Age Article Abstract
Retrain Journalists to Save Biz? OK, But What About Civilians?
If We're Really Serious About Preserving Journalistic Values, Let's Nurture Them Beyond Newsrooms
Since there's this great unwashed profusion of (largely) undisciplined content creators out there, maybe we should be offering more/better programs to "retrain" the most talented of these civilians to be more ... journalistic. And find smarter ways to reward them for becoming/being so. ...