You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract For Online Brand Reps, Getting Personal Can Be a Tricky Situation Some Argue That 'Brandividuals' Gain More From Their Companies Than the Businesses Do From Them By Abbey Klaassen, Published on March 02, 2009 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.