Advertising Age Article Abstract
For Online Brand Reps, Getting Personal Can Be a Tricky Situation
Some Argue That 'Brandividuals' Gain More From Their Companies Than the Businesses Do From Them
NEW YORK (AdAge.com) -- You've got a highly visible Web 2.0 persona. You're tapped to run social media for a brand. How much of your personal social-media equity do you lend the brand -- and how much does it lend to you? ...