You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Gender-Bending Brands an Easy Way to Increase Product Reach From Condoms to Clippers, Marketers Can Appeal to Untapped Consumer Base By Making a Few Changes By Rupal Parekh, Published on March 02, 2009 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.